Website domain
Use the final live domain, including the correct https address.
Customer quick-start guide
Turn a website audit into better-quality search traffic
Traffic Quality Optimiser finds the pages and search-intent gaps most likely to limit useful traffic, enquiries and revenue. This guide shows you how to prepare, run and review your first audit safely.
TL;DR
- Start with the website and the conversion action that matters commercially.
- Let the crawl finish; closing the tab early can interrupt an active browser-led scan.
- Work through the highest-priority pages before low-impact cosmetic changes.
- Review every recommendation before implementation. Canonicals are never overwritten automatically.
- Use the export as an implementation brief for your team, developer or agency.
- Re-scan after changes to record progress and identify the next priority.
Before you scan
Have these details ready
Primary objective
Choose the enquiry, booking, sale, application or other action the website should produce.
Priority offering
Name the product or service that matters most instead of asking the audit to optimise everything equally.
Audience and market
Define who should find the site and the geographic market they buy in.
Priority pages
List the pages closest to a sale, lead or other valuable action.
Baseline access
GA4 and Search Console access is useful where available, but do not delay an initial crawl if it is not ready.
Recommended workflow
From scan to implementation
- 1
Choose the right scan
Use the free diagnosis to understand the output. For a working implementation brief, choose the paid crawl or access level that covers the website size shown on the pricing page. - 2
Enter the live website and business context
Confirm the domain, audience, target market and commercial priority. Better context produces more useful intent and conversion recommendations. - 3
Let the crawl complete
The audit checks accessible pages and builds the report as it works. Do not repeatedly restart the same domain. If a crawl fails, keep the audit reference and contact support. - 4
Start with the priority summary
Review critical blockers and commercially important pages first. A long list is not a to-do list in page order; prioritise issues that affect discovery, intent, relevance or conversion. - 5
Inspect recommendations page by page
Check titles, descriptions, headings, search intent, internal links, indexability and conversion clarity. Accept only changes that accurately represent the business. - 6
Export and assign the work
Use the export as a brief for the person implementing changes. Keep page URL, current value, recommended value, reason and approval status together so nothing is applied blindly. - 7
Measure and re-scan
Save the original report as a baseline. After implementation and sufficient time for search engines and users to respond, compare results and run the next audit.
How to read the report
What each recommendation is trying to improve
| Area | Question to ask | Action |
|---|---|---|
| Search intent | Does this page answer the need behind the query? | Align the page purpose, heading and copy with one clear intent. |
| Titles and descriptions | Would the right customer understand the value before clicking? | Make the result specific, accurate and commercially relevant. |
| Internal links | Can users and crawlers reach the important page in context? | Add useful links from relevant pages with natural anchor text. |
| Indexability | Is the page accessible, canonical and worth indexing? | Resolve blockers, duplication and weak page purpose before resubmission. |
| Conversion clarity | Is the next useful action obvious? | Improve proof, reassurance and the call to action without overstating claims. |
| Content gaps | Is a separate page needed for a distinct buyer question? | Create content only where it has a defined audience, intent and commercial role. |
Safe implementation checklist
Back up the website or use version control before implementation.
Check recommendations against the actual product, service and customer.
Do not change a URL without a tested redirect plan.
Do not overwrite canonical tags automatically.
Do not remove pages solely because they receive little traffic.
Check legal, medical, financial or regulated claims with a qualified reviewer.
Test forms, checkout, booking and analytics after changes.
Record the implementation date so performance can be compared fairly.
Need a human review—or know someone who does?
Digital Womble can review the priority findings, turn the export into an implementation plan or discuss client and referral access. You can forward this guide to a colleague or client.
Digital Womble Ltd · Customer guide · Updated September 2026