Turn visitors into customers
Weak search listings, intent mismatches, and broken internal linking send visitors to the wrong pages or no page at all. Find and fix what is costing you enquiries and sales.
One-off payment. No subscription. No recurring charges.
See your homepage opportunity and how many pages we discover. Get a measured title and meta description sample, plus the internal link and metadata gains available across your most important pages, before we ask for your email or payment.
No login. No card. See the homepage opportunity and full-site page count first.
Platform-specific SEO exports and implementation packs — click any platform for its guide
Founder-led. Technology-enabled.
Digital Womble was founded by John JB Russell after 27 years working across search, paid media and digital growth. We built this tool to do the heavy analysis at website scale, while keeping the priorities, safeguards and commercial judgement grounded in real marketing experience.
John JB Russell · Founder, Digital Womble
Hear how the tool works
John explains it in 1 min 02 sec
Most websites are not missing traffic. They are missing the pages, metadata, and links that turn traffic into enquiries and sales. Here is what goes wrong.
Your pages appear in Google and Bing with missing, duplicated, or generic titles and descriptions. Searchers scroll past them. AI assistants like Copilot and ChatGPT cannot understand what the page is about, so they do not cite it.
See how it works →Your pages do not match what searchers actually want. A product page reads like a blog post. A service page answers an informational query. Visitors land, realise this is not what they were looking for, and leave.
Compare to AI assistants →Your most important pages are buried too deep, orphaned, or linked with generic anchor text like "click here." Visitors and search engine crawlers cannot find them, so the pages that should convert never get the chance.
Internal Link Optimiser →AI discovery and citations
Buyers now ask AI assistants for recommendations before they visit a single website. If your pages are not in the indexes those assistants search, you are invisible at the moment of decision. We help you get there, then make sure the pages that get cited are the ones that convert.
Microsoft Copilot, ChatGPT web search, Grok, and DuckDuckGo AI all draw on the Bing index. If your pages are not in Bing, these assistants cannot find or cite them.
Google Gemini and Google AI Overviews use Google's own index. Perplexity and Meta AI draw on both. Being in both indexes maximises your chance of appearing in AI answers.
Clear page titles, meta descriptions, URL slugs, image alt text, and a logical internal link graph help AI assistants parse what each page is about and how your pages relate to each other. That understanding is what makes accurate citations possible. Grok, ChatGPT, Copilot, and Gemini all benefit from content that is easy to read, navigate, and summarise.
Indexing, schema, and citations are not guaranteed. We make your pages accessible and understandable to search engines and AI systems, but inclusion in any index and whether you are cited depends on each platform's own crawl, relevance, and selection processes. AI retrieval methods also change over time.
On-page SEO is the practice of optimising individual web pages so search engines and AI assistants can understand what each page is about and show it to the right people. It covers page titles, meta descriptions, URL slugs, headings, image alt text, and internal links.
Unlike off-page SEO (backlinks and brand authority), on-page SEO is fully within your control. You decide what each page says about itself. The On-Page SEO Tool by Digital Womble crawls your site, finds the pages where that message is unclear or missing, and writes a fix for each one.
Your page title and meta description are what searchers see in Google and Bing results. They are your first impression. A clear, specific title and a compelling description can improve click-through rates. Common problems include:
The tool crawls every page, finds these problems, and writes a replacement title and description for each one. Original and recommended values stay separate so nothing is overwritten. See how it works →
Internal links help search engines discover pages, understand the relationship between pages, and distribute authority across your site. They also help visitors navigate from useful information to the pages that matter most. Common problems include:
The Internal Link Optimiser maps your entire link graph and recommends specific source page, target page, and anchor text opportunities. See the Internal Link Optimiser →
Search intent describes what a searcher wants to achieve with a query. When a page does not match that intent, visitors bounce and the page does not convert. The four main types are:
The tool classifies each page by intent and flags mismatches — a product page that reads like a blog post, or a service page that answers an informational query. How it compares to AI assistants →
Search engines and AI assistants use crawlers to discover and read your pages. Google's crawler feeds Google Search, Gemini, and AI Overviews. Bing's crawler feeds Microsoft Copilot, ChatGPT web search, Grok, and DuckDuckGo AI. Perplexity and Meta AI draw on both indexes plus their own crawlers.
Clear titles, descriptions, slugs, and internal links help all of these systems understand what each page is about. That understanding is what makes accurate citations possible. Indexing and citations are not guaranteed — they depend on each platform's own crawl, relevance, and selection processes.
Here are examples of the kind of fixes the tool recommends. Each shows a common before state and the recommended replacement:
Before
Home
After
Plumbing Services in Leeds | Emergency Plumber 24/7
Before
Products
After
Handmade Leather Wallets | Free UK Delivery
Before
About
After
About Us | Family-Run Bakery in Bristol Since 2015
The tool produces export files for over 24 CMS platforms including WordPress, Shopify, Wix, Squarespace, Webflow, Magento, Drupal, Joomla, Ghost, Contentful, HubSpot, and more. Each export includes:
One-off payment, no subscription. Every paid tier includes the full optimisation report plus the Internal Link Optimiser across up to 500 pages. Pick the tier that matches your site size.
| Tier | Pages | Price |
|---|---|---|
| Up to 100 pagesDefault | 100 | £29 |
| Up to 500 pages | 500 | £49 |
| Up to 1,000 pages | 1,000 | £97 |
| Up to 2,500 pages | 2,500 | £197 |
| Up to 5,000 pages | 5,000 | £397 |
| Up to 10,000 pages | 10,000 | £697 |
| Up to 15,000 pages | 15,000 | £997 |
| 50-Page Buyer-Intent Build Sprint | 50 | £495 |
Over 15,000 pages?
We will analyse your site, confirm the exact page count, and send you a tailored plan.
Want it done for you?
The On-Page SEO Tool gives you the diagnosis and implementation-ready exports. If you would rather have the changes implemented by an experienced search strategist, Digital Womble offers two fixed-scope services.
These services are delivered by Digital Womble Ltd, separate from the self-serve On-Page SEO Tool. The free check above remains the fastest way to see your opportunity first, with no obligation.
Common questions
The On-Page SEO Tool by Digital Womble crawls your website, reads each page, and finds the page titles, meta descriptions and URL slugs that are missing, duplicated, truncated or mismatched against what the page is really about. It then writes a replacement for each one and exports the set using the safest route for the detected platform: a controlled import where appropriate, or a URL-matched implementation worksheet where direct import could overwrite content or commercial data.
No. It was previously called Traffic Quality Optimiser, which led some people to expect bot detection or click-fraud analysis. It has never done that. It is a metadata and on-page SEO tool: it audits and rewrites page titles, meta descriptions and slugs, and it exports those fixes for you to apply. It does not analyse visitor traffic, filter bots or score referral spam.
The On-Page SEO Tool generates platform-specific exports and implementation packs for WordPress, WooCommerce, Shopify, Wix, Squarespace, Webflow, Magento, Drupal, Joomla, Ghost, Contentful, HubSpot, BigCommerce, PrestaShop, Framer, Elementor, ClickFunnels, Sitecore, Adobe Experience Manager, Tilda and Duda, plus AI-agent implementation packs for Base44, Lovable, Bolt, Replit, v0 and Cursor. Where a platform does not provide a safe native bulk SEO import, the tool supplies a mapped implementation file rather than pretending that a one-click importer exists. Each export includes platform-specific instructions.
No. It only reads your public pages and hands you a file. Nothing is written to your site, nothing is published, and no page changes until you import the export yourself and approve it. That means you keep full control over what goes live and when.
Yes. The On-Page SEO Tool uses platform-aware implementation routes instead of assuming every URL in a CMS uses the same importer. For example, it separates Shopify products, collections, pages and blog posts; Wix main pages, Stores, Blog and CMS dynamic pages; Webflow static pages and CMS Collections; HubSpot pages and blog posts; BigCommerce products and content pages; and HighLevel websites/funnels and blogs. The aim is to update the right SEO fields without exposing unrelated content or commercial data to the wrong import workflow.
The On-Page SEO Tool is designed specifically to prevent that. Its platform exporters omit page-body content, product descriptions, prices, inventory, images, publication controls and other destructive fields unless they are explicitly part of a reviewed SEO implementation. Original and recommended values stay separate, failed rows do not receive replacement metadata, and automated regression tests check that destructive fields remain absent. You still control the final import or implementation.
No. The audit runs against your publicly available pages, the same ones any search engine can already reach. There is no plugin to install, no admin account to share and no password to send. You give the tool a domain and it does the rest.
Pricing is by page count and is a one-off payment, not a subscription. It starts at £29 for up to 100 pages, followed by £49 for up to 500 pages, and scales through £97 for 1,000, £197 for 2,500, £397 for 5,000, £697 for 10,000 and £997 for 15,000 pages. Digital Womble Ltd is not VAT registered, so there is no VAT to add to any of those prices. Estates larger than 15,000 pages are quoted individually.
Up to 15,000 pages on the largest self-serve tier. Pages are discovered from your sitemap where you have one, and by crawling from your homepage where you do not. If discovery cannot reach everything, you can paste or upload your own list of URLs instead.
A chatbot will happily write a title for one page you paste into it, but it has not crawled your site, it does not know which of your pages are duplicating each other, and it cannot hand you a file your CMS will import. The On-Page SEO Tool crawls the whole estate, decides which pages are actually costing you clicks, rewrites those, and produces the bulk import. The difference is coverage and delivery, not the quality of a single sentence.
Most AI assistants that answer questions with web results draw on the Bing index. Microsoft Copilot uses Bing directly, ChatGPT web search uses Bing through Microsoft, Grok uses Bing alongside X data, and DuckDuckGo AI uses Bing. Google Gemini and Google AI Overviews use Google's own index, and Perplexity and Meta AI draw on both. If your pages are not in Bing, the assistants that rely on it cannot find or cite them. The On-Page SEO Tool helps by making your pages accessible and understandable to the crawlers that feed both indexes, but indexing itself is not guaranteed. It depends on each platform's own crawl and selection process.
It helps create the conditions for accurate citations. Clear page titles, meta descriptions, URL slugs, image alt text, and a logical internal link graph all help AI assistants understand what each page is about and how your pages relate to each other. That understanding is what makes a confident, accurate citation possible. However, citations are not guaranteed. They depend on relevance, authority, and each AI assistant's own selection logic, which changes over time. The tool's focus is making your content accessible and understandable; whether you are cited is up to the AI.