How does this audit separate branded from non-branded traffic?

The audit isolates branded search terms (your client brand name and variants) from category terms (generic product or service terms) and maps each to conversion behaviour and revenue impact.

Can I quantify the revenue value of brand investment?

Yes. The audit calculates revenue per branded search term and shows the conversion rate difference between branded and non-branded traffic. You get a board-ready figure for what brand investments are worth.

Does this show if competitors are stealing branded searches?

Yes. Competitive brand share analysis shows whether competitors are bidding on or ranking for your client branded terms.

For Brand Agencies

Brand Searches Are Your Highest-Intent Traffic. Prove It.

Separate brand searches from category searches. Show the conversion difference. Quantify the ROI of brand building.

Find the revenue gaps costing you qualified search traffic

Enter your domain to see measured homepage evidence, search demand and conversion opportunity before we ask for your email or payment.

Free check before you buy

One-off plans from £29

No CMS access needed

Prove brand value with real revenue data.

Branded vs. Non-Branded Traffic Quality Breakdown

You build brands. Your clients ask, "How much is brand worth?" You cannot answer. Most analytics tools lump branded and non-branded traffic together.

Brand-focused traffic quality audit isolates branded search traffic and maps it to revenue.

Quantify Brand Revenue Impact

Input their domain and brand terms. Get:

Branded vs. non-branded traffic split
Conversion rate difference between branded and non-branded search traffic
Revenue per branded search term
Brand awareness lift (branded search volume trending — up or down?)
Competitive brand share analysis (are competitors stealing your branded searches?)
Board-ready business case: "Brand investments are worth £X per month in qualified organic traffic"