Platform Guide
Ghost SEO Optimisation — Bulk Post Titles and Meta Descriptions
Publishing on Ghost? We rewrite your Ghost post and page titles and meta descriptions for search intent and export them ready for Ghost's JSON import.
One-off payment · No subscription · Up to 15,000 pages · Instant download
TL;DR — The quick version
Enter your Ghost site URL → AI rewrites every post's meta title, meta description and slug → download the Ghost JSON → import via Ghost Admin → Labs → Import content → publish. No code required.
Who this is for
- Ghost blog publishers
- Ghost Pro subscribers
- Membership site owners on Ghost
- Independent journalists and writers
What you get with the Ghost export
AI-optimised SEO metadata formatted exactly for Ghost's native importer — ready to upload in minutes.
- Native Ghost JSON format — import via Ghost Admin → Labs
- Updates meta_title, meta_description and slug for all posts
- Ghost auto-creates 301 redirects when slugs change
- Only SEO fields updated — content and formatting unchanged
- Compatible with Ghost Pro and self-hosted Ghost
The payoff
What changes when your Ghost metadata targets the right traffic
This is not about writing prettier titles. It is about attracting the visitors who are ready to buy — and doing it at a fraction of the time and cost of doing it manually.
A full metadata rework that would take a content team 40+ hours of manual writing is done in under 10 minutes. Review, approve, export, import.
Every title and meta description is rewritten for the search intent behind the query — transactional, commercial, informational. You attract buyers, not browsers.
Better metadata means better rankings, higher click-through rates and more qualified visitors. That compounds month after month — not a one-off spike.
The same metadata rework from an SEO agency costs £4,000–£6,000. You get the same output — every page rewritten, export-ready — from £97.
Step-by-step guide
How to fix your Ghost SEO metadata
Run the audit on your Ghost site
Enter your Ghost publication URL. We crawl every post, page and tag — up to 1,000 URLs.
Review and approve
AI rewrites every post's meta title and meta description for search intent. Edit inline and approve the rows you want to export.
Download the Ghost JSON
Click the Ghost JSON export tile. You get a native Ghost import file with meta_title, meta_description and slug fields for every approved post.
Open Ghost Admin
Log into your Ghost Admin panel (your-site.com/ghost) and go to Settings → Labs.
Import the JSON
Scroll to "Import content". Click "Choose file" and select the downloaded Ghost JSON. Click Import. Ghost processes the file and updates all posts.
Publish to make changes live
After import, publish your site to push the SEO changes live. Ghost automatically creates 301 redirects for any changed slugs.
Important: If you change any URL slugs or handles, set up 301 redirects from the old URLs to the new ones before or immediately after importing. This protects your existing search rankings and any backlinks pointing to the old addresses.
Choose your tier
Ghost SEO audit, six tiers from £49
One payment. Every page on your Ghost site audited, rewritten and export-ready. No subscription, no lock-in, no recurring fees.
Choose the audit that fits your site.
This is an AI-native audit by Digital Womble, the original authority in search. Every page is read, scored for search intent, and rewritten for the terms buyers actually search.
Every tier includes
- AI-rewritten titles and meta descriptions for every page
- Platform-specific export file, ready to import
- Search intent classification per page
- Focus keyword, slug and redirect map included
- Broken link report with fix suggestions
Common questions
Ghost SEO — frequently asked questions
Scan your Ghost site with the Website Optimisation tool, review the optimised titles and meta descriptions, then export a Ghost-ready file and import it back in. Hundreds of pages are handled in one pass.
Yes. The export matches Ghost's import format, so no code or developer time is needed. You upload the file and the metadata updates across every page at once.
A one-off scan starts at £49 for up to 500 pages and covers up to 15,000 pages at the top tier, compared with £4,000 to £6,000 in typical agency time for the same work.
Yes. Every page title and meta description is rewritten to be clear, structured and intent-aligned — which improves traditional SEO rankings, AI Engine Optimisation (AEO) citations from ChatGPT and Perplexity, and Generative Engine Optimisation (GEO) visibility in Google AI Overviews.
No. The import only updates the SEO meta fields: meta_title, meta_description and slug. All post content, images, tags and authors remain completely unchanged.
Yes. Ghost Pro supports content import via the Labs panel. Self-hosted Ghost works in the same way.
Ghost automatically creates 301 redirects from old URLs to new ones when slugs change via import. Your existing rankings and backlinks are fully protected.
Yes. Both posts and static pages are included in the crawl and JSON export.
Yes. Ghost membership and newsletter sites are fully supported. Member-only posts are included in the crawl and export.