How does traffic quality analysis improve conversion rate optimization?

By separating buyer-intent traffic from browser noise at the keyword level. You see which keywords actually convert and which waste budget, so your CRO work targets the pages and terms that drive revenue, not just traffic.

Can I identify which keywords drive conversions vs. which waste budget?

Yes. The audit maps every page to search intent and scores commercial intent. High-volume, zero-conversion keywords are flagged as revenue-destroying. High-conversion keywords are flagged as revenue-making.

What data does the audit provide for landing page optimization?

A page-level conversion audit showing which landing pages leak traffic and which convert, plus commercial intent scores per page so you know which pages deserve CRO investment.

How quickly can I deliver a conversion-focused audit to a client?

The crawl and analysis run in minutes for sites up to 1,000 pages. You walk into the client meeting with a complete page-by-page breakdown ready to present.

For CRO Agencies

Not All Traffic Converts. Find the Traffic That Does.

Map search intent to conversion rate. Show your clients which keywords bring qualified buyers. Ignore everything else.

Find the revenue gaps costing you qualified search traffic

Enter your domain to see measured homepage evidence, search demand and conversion opportunity before we ask for your email or payment.

Free check before you buy

One-off plans from £29

No CMS access needed

15-minute call. We run the audit live on your client site.

Map Search Intent to Conversion Rate

You know the truth: 90% of marketing traffic is browser noise. Only 10% is buyer DNA. Most analytics tools show all of it equally. Your clients waste time chasing the wrong keywords.

Traffic quality audit built for conversion maps every search term to buyer intent and actual conversion behaviour.

Eliminate Wasted Traffic

Input their analytics and top keywords. Get:

High-intent vs. low-intent keyword breakdown
Conversion rate by keyword cluster
Customer acquisition cost (CAC) and lifetime value (LTV) per traffic source
Revenue-destroying keywords (high volume, zero conversions — stop bidding on these)
Revenue-making keywords (target these, build content for these, bid aggressively)
Page-level conversion audit (which landing pages leak traffic, which convert)

Build a Conversion-Focused Audit Retainer

Your clients stop chasing volume. They focus on revenue. Conversion rate lifts 15-40% within 60 days. You deliver a quarterly conversion audit retainer.

Real evidence, not a demo

When we scanned an ecommerce site running Cartonomy, the audit found that the sitemap contained numerous references to product pages that had been discontinued, redirected, or never indexed. Google was wasting crawl budget on dead URLs every single day. The fix was a single clean sitemap export, but the crawl budget leak was invisible without a page-level scan.

"Will my client think I am just upselling them?"

No. You are showing them which keywords bring buyers and which waste budget — in their own data. When a client sees that 80% of their ad spend goes to keywords with zero conversions, the conversation changes from "do we need CRO?" to "how fast can you fix this?"

Who this is not for

Brand-only agencies that do not touch conversion or analytics will not benefit. If your work stops at awareness and does not extend to what happens after the click, this tool diagnoses problems you are not positioned to fix.

Dev agencies identify technical blockers…

Audit pricing for CRO client work

CMS-specific export guides

Stop losing customers your website should be winning.

Run the free check, then optimise the full site from £29. One-off payment, no subscription.

Check My Website Free

15-minute call. We run the audit live on your client site.